Sinopsis
A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.
Episodios
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How To Build A $100M Network That's Indestructible
23/12/2021 Duración: 12minIn this episode, we are going to talk about how to meet badass people that will help you build a $100M network that is indestructible. Find out how your passion for learning new things will help you develop relationships with people who can help you succeed! TIME-STAMPED SHOW NOTES [00:00] - Introduction [02:40] - Importance of learning new things [04:26] - Eric's experience of attending events/conferences [04:49] - Throwing dinners/events [06:10] - Using your platforms (Podcast, Twitter) [07:40] - It all comes down to your passion for learning [09:11] - Summary [09:30] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+
22/12/2021 Duración: 25minHiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny. [00:53] Jaleh’s journey and how she co-founded Mutiny. [03:51] Ho
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How to Get Your Dream Clients in 2022
21/12/2021 Duración: 07minIn this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond. Understand the importance of forming long-term relationships with people and how to think outside the box! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:27] - 1. Throw some dinner! [01:17] - Host an event [01:40] - 2. Web3 [02:21] - 3. Poaching [03:25] - 4. Give them gifts! Be creative [04:23] - Cultivate a relationship [05:11] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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7
14/12/2021 Duración: 10minIn this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in demand to get ahead of 99% of people. TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:19] - 1. Community Manager [02:03] - 2. Partnerships Manager [02:56] - 3. Influencer Manager [03:45] - 4. Events Manager [04:47] - 5. Developer [05:43] - 6. Designer [06:24] - 7. Project Manager [07:44] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How to secure your NFTS from hackers
09/12/2021 Duración: 06minToday, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your assets are protected. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:22] - Use a hardware wallet [01:12] - Use two-factor authentication [01:30] - Use a password manager [03:00] - Use a VPN [03:25] - What NOT to do [03:59] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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Marketing Masterclass Bored Ape Yacht Club
07/12/2021 Duración: 10minToday I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community. TIME-STAMPED SHOW NOTES [00:00] - What is the Bored Ape Yacht Club? [00:50] - Celebrities that have Bored Apes [01:39] - Owning an Ape has an exclusivity factor [02:45] - Bored Ape NFTs have utility [03:30] - Bored Apes: the new Supreme? [04:15] - Bored Apes build community [06:01] - BAYC is the first strong NFT community out there [06:45] - BAYC keeps growing because they keep investing in growth [07:33] - Outro __ Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How Social Tokens Will Change Marketing FOREVER
03/12/2021 Duración: 09minToday, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing to grow your business. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:14] - What are social tokens? [02:08] - How creators can use social tokens for marketing [03:55] - How brands can use social tokens for marketing [04:45] - Why social tokens work and what this implies for marketers in Web3 [06:06] - Social tokens are a long-term play [06:30] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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THE #1 Marketing Trend: How Web3 Will Change Marketing Forever
01/12/2021 Duración: 10minToday, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have to adapt for the long term. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:18] - Different eras of the Internet - Web1 and Web2 [01:55] - What is Web3? [03:13] - NFTs are already exploding [04:33] - How Web3 will change the way we do marketing through communities and NFTs [05:20] - The rise of decentralized power [05:59] - Own your assets and communities and build for the future [07:22] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How Gary Vee Sold 1M Copies Of His Books Through NFTs
29/11/2021 Duración: 05minToday, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:49] - The innovative NFT strategy Gary Vee used to sell his book [01:13] - The power of incentive [01:51] - You can do a lot with NFTs [02:20] - How I am considering a similar strategy for Leveling Up [03:00] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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Why Community Is The Future Of Marketing
23/11/2021 Duración: 08minToday, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:32] - Web3 has caused the rise of a lot of communuity-based projects [01:34] - Relationships are a long-term investment [02:50] - The SPACES model [04:00] - A lot of companies aren't prepared for community - don't let it be you! [05:00] - Think like a long-term investor [05:46] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How FTX Does Marketing ($25B Valuation!) + How They Can Improve
19/11/2021 Duración: 10minToday I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:26] - What is FTX? [01:09] - Collect emails and provide value [02:47] - Build a good affiliate program [03:19] - Optimize web pages for search spiders [05:55] - Coinbase is the gold standard for crypto marketing [07:49] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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8 HOT Marketing Careers for 2022 & Beyond
16/11/2021 Duración: 08minToday, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:07] - Community managers are beginning to take off [01:56] - Specialized content creators will take the social media game to the next level [02:46] - SEO isn't going anywhere [03:36] - Paid media specialists will continue to play an important role in advertising [04:01] - Video editors will thrive in the creator economy [04:22] - Data analysts will be valuable for gathering and interpreting important data [04:44] - Email marketing and SMS specialists will always be in demand [05:06] - CRO specialists are valuable for optimizing conversion rates [05:40] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How to Promote Your NFTs The Right Way
12/11/2021 Duración: 08minToday, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:22] - Work with influencers and provide value [01:45] - Be smart with whitelists [03:25] - Use Discord to build up a community [05:02] - Take advantage of Twitter Spaces [05:35] - Clubhouse is another helpful drop-in audio platform [06:21] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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How Synthesis Plans To Reinvent Our Education System (Elon Musk's Kids Went Through This Program!)
10/11/2021 Duración: 27minToday’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk’s school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk’s school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also
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Crypto Marketing 101: How Coinbase, BlockFi, FTX & More Do It Right
09/11/2021 Duración: 08minToday, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:17] - Coinbase is the gold standard of crypto marketing [02:36] - BlockFi uses airport ad space [03:36] - FTX capitalizes on the NFL [05:24] - Go where the attention is [06:00] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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Why I Invested $101,500 Into Gary Vee's NFTs, Veefriends
08/11/2021 Duración: 08minToday, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:45] - Who is Gary Vaynerchuk? [01:28] - What is Veefriends? [02:12] - How to think about investing in NFTs [04:03] - Veefriends' amazing community [05:55] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass
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What Facebook's 'Meta' Rebrand Means For Marketers
06/11/2021 Duración: 12minToday, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:30] - What is the Metaverse? [01:27] - Why the rebrand to Meta is significant [02:50] - The importance of Web 3.0 [04:55] - The future of decentralized spaces [06:17] - What the Metaverse means for marketers [07:36] - Go where the attention is [09:37] - Outro ___ Watch:
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How To Buy Solana NFTs Safely and Easily
05/11/2021 Duración: 06minToday, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:39] - Solanart.io and SolSea.io [00:58] - Only invest what you can afford to lose [01:27] - Find an NFT that resonates with you [02:05] - How to purchase an NFT [03:29] - Outro ___ ✌️Create Your Own Dream Business bit.ly/3ARgO1L
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Amazon's Imitation Game: Copy Your Way To Business Success
04/11/2021 Duración: 11minIn this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:57] - Amazon, as one of the largest company in the world [01:42] - Amazon has done a lot of good for the world [02:21] - The natural problem with large centralized company [03:44] - The more power you gain, the more people will complain [04:40] - Good Product and Distribution matter the most [05:38] - How to control your brand? [06:25] - Building a brand [08:16] - Final thoughts [08:42] - Outro ___ ✌️Create Your Own Dream Business bit.ly/3ARgO1L
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David Spinks Reveals Key Secrets to Growing Red Hot Communities
03/11/2021 Duración: 30minWhen social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes bus