Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

To some, the concept of trusting the world may seem like a far-fetched philosophy. ‘How can I trust the world with everything that’s going on right now?’ you may ask. However, today’s Paper Napkin Wisdom guest, Leila Janah doesn’t feel like the concept is unrealistic. In fact, she uses it as the guiding principle in her personal and professional life. Leila is founder of Sama, a social enterprise that helps people lift themselves out of poverty, and Laxmi, a social impact luxury brand. Her interest in tackling these issues stemmed from her grandmother. An ‘adventurette’, Grandma Janah hiked around the world from 1949-1952 with only $5 to her name. She met Leila’s grandfather in Calcutta, where the two began to build a life. Years later, Leila’s parents were worried about their upcoming move to the United States. “My grandma took their hands and said: ‘The world is a beautiful place. Trust the world’. They imparted that philosophy on to me,” she says. Birthed by impassioned adventurers, Leila expressed interes

Everything worthwhile is hard to do. Being a better parent, a better leader, a better entrepreneur, or build a better business mode. Everything. The reason? They’re enormously simple. The strategy and idea behind great things is simplicity, and they're worthwhile because you understand them and their value.  For example: admitting when you’re wrong – in real time. This is hard to do. It’s elusive, worthwhile and the right thing to do but it’s hard. Simplicity and how easy it is to do aren’t the same thing. Simple doesn’t mean easy. The path to simplicity goes through complexity, and it can be very challenging to find focus and deliver that elusive thing. That’s what entrepreneurs do – we deliver that elusive value, that’s only doable by you. Being yourself is simple. But rare, particularly in challenging circumstances. But it can reap great rewards. Recently, we were launching a new product and were asked by a customer – a big customer we needed – how many other clients are you working with that we can join i

The date was February 4, 2013. The Baltimore Ravens and the San Francisco 49ers were going head to head in Super Bowl XLVII. Suddenly, in the third quarter, there was a power outage. For thirty-four minutes, spectators across the globe were held captive by this unprecedented technical difficulty. Then, cookie brand Oreo tweeted “Power out? No Problem, you can still dunk in the dark” with a starkly lit image of an Oreo. Even if you didn’t watch the Super Bowl, chances are you heard about this story, as it was covered by hundreds of major media outlets. Today’s Paper Napkin Wisdom guest and marketing maven, Dave Meerman Scott, has pioneered this concept, known as newsjacking. According to Dave, newsjacking is the art and science of injecting your messages into a breaking news story. “To grow your business, align your marketing to the news of the day. Timing is key,” he remarks, “Very few companies are agile enough to do real time marketing.” For many marketing departments, their marketing is very proactive. Whi

Many of us are familiar with the concept that in order to get the life you want; you have you build it intentionally. However, how can entrepreneurs navigate the pivot from the life they’re living into the life they want? Bri Seeley, founder of the Inspirational Woman Project, explains how she began to live an intentional life when she began to live by this guiding principle: “Life does not get better by chance. Life gets better when you take action towards creating your inspirational life.” She has spent the last year inspiring women to do the same. After stepping in to help her (current) business partner with an event, Bri found herself hosting what would end up being dubbed The Amplify Collective. Gathering over dinner and wine, about twenty women discussed their passions and vulnerabilities for about 2-3 hours. Realizing that they had stumbled upon something special, Bri and her partner began to throw several more events over the next few months, all of which sold out nearly immediately. But Bri wasn’t al

Data is the new black. Over 90% of the world’s data has been created in the past two years; and on average, people consume nearly 30 GB of data per day. From entrepreneurs to CMO’s of Fortune 500 companies, people simply can’t get enough of it. But often times, organizations hit a standstill because they don’t understand how to properly leverage the data to drive actionable results. In some cases, it’s simply because they’re not looking at data through the right lens. John Johnson is a trained statistician, data consultant, expert witness and founder of Edgeworth Economics, based out of Washington, D.C. Author of the newly released book Every Data, he explains how  some businesses neglect to properly harness this information and what they can do to begin collecting purpose driven data. “Statistics and data can be powerful, but very misleading. As a statistician, I think about the world from a data driven perspective. But what I’ve noticed is that averages are just like a snapshot,” Johnson says, “It just expl

Are you a victim of squirrel syndrome? Based on some fairly unscientific research, about 2 in 3 entrepreneurs are burdened by this affliction. The biggest symptoms include being attracted by every “shiny” thing that comes along, coupled with the inability to say no. But is this hurting your business? Joe Calloway, author, consultant and Executive in Residence at Belmont University’s Center for Entrepreneurship, argues that it is. Having worked extensively with organizations of all sizes and growth cycles, Joe credits the success of many entrepreneurs to one simple adage: “Say no to almost everything.” Inspired by Warren Buffet, this idea is what separates normal successful people from very successful people, Joe believes. At the beginning of his career, Joe struggled with saying “no” and suffered the consequences. After adopting this concept as his mantra, he began to say “no” more often and started to really hone in on the things he was saying “yes” to. Another side effect of squirrel syndrome is becoming fr

Nothing quite compares to the beauty of a Rembrandt. While many of us have only gazed at the priceless artwork behind the glass, imagine having one of his paintings in your attic. Think for a minute about the wasted value of having such a beautiful piece covered up and hidden in your attic. Long time Paper Napkin Wisdom fans may remember speaker and author Andrew Sherman’s Paper Napkin Wisdom when he appeared on the show back in 2014. Today, he’s back with another gem that he hopes will help organizations of all sizes to reduce their intellectual waste. Using agricultural metaphor, he says, “Be an intellectual capital agrarian. Harvest your intangible assets before they rot on the vine.” That’s a heavy statement, so let’s dissect it a bit. “I hate waste. I hate it so much, I gave a TED Talk about it,” Andrew explains. He began to think about waste even more when he read the Kevin G. Rivette classic Rembrandts in the Attic, nearly 15 years ago. After ten years of living by this philosophy, he realized one crit

So many people who talk about living an abundant lifestyle. It’s a big subject, particularly when you’re not feeling abundant. When you are at the top of the cycle, having big wins, everything fills our buckets. But at the bottom of the cycle, where there are no wins and things don’t happen, we don’t feel abundant. When we’re at bottom of the cycle, we must realize that abundance and the path to abundance starts with one. Just one small win, one small act of kindness. What we focus on, act on, align with, and measure will get done and come into our lives. One thing can become many when we focus on it. What we focus on becomes true. What we spend our time on gets bigger. Where your attention goes, your focus goes. So abundance starts with one. Think of one thing that went right today - why did it go right? What did you contribute? Think of one time you led someone to a higher and better result, one time you coached someone, one time you made a connection, and how it all came together. The reverse is true too:

The business math equation S (sales) – E (expenses) = P (profit) has been widely accepted for years. However, entrepreneur and author Mike Michalowicz doesn’t quite see it that way. “83% of small businesses in the US are surviving check to check, some of whom follow this model. From a behavioral perspective, what happens last matters least,” Mike says, “Take your profit first and you will reverse engineer your profit forever.” While some may scoff at this notion, in today’s Paper Napkin Wisdom, he explains how a shift in thought process and subsequent actions can revolutionize small businesses forever. This concept is best compared to Parkinson’s Law, which states that our behavior adjusts around the supply. Take toothpaste, for example. Upon purchasing a new tube of toothpaste, most people are less frugal with it than when they’re on their last squeeze of the same tube. To apply this theory to business, Mike argues that if companies follow a different equation – S- P = E – they will reduce spending and maxim

In an age where everyone can pick up their smartphones and become an instant “expert” on any topic, how can entrepreneurs market their knowledge to their consumers? Millennial money expert and author of The Broke and the Beautiful Life, Stefanie O’Connell thinks it has a lot to do with packaging. No, she isn’t referring to big bows or pretty wrapping paper. She poses that while information isn’t propriety, experiences are.  Instead of hoarding knowledge, entrepreneurs should find a way to package their experiences in a way that’s meaningful for other people. In 2008, Stefanie was a recent college graduate, utilizing her degree in theater to travel the world and live her dream. However, due to the late 2008 recession, she was forced to return to New York. “I got a job that paid $225. While it was very fulfilling, it wasn’t exactly financially viable. I was the epitome of a starving artist,” she recalls.  After taking up a friend’s offer to read Suze Orman’s The Young, Broke & Fabulous, she became enthralle

The African Proverb, “If you want to go fast, go alone. If you want to go far, go together”, speaks on the value of having support from your tribe. In this podcast, Bill Dost – entrepreneur and friend to the show – discusses why family is so important and how he began to incorporate them into his entrepreneurial journey. His napkin wisdom which reads, “Give me my family and I can do anything”, stems from his belief that you can do anything if your family is backing you. “But without that strength, what good is it to win anything?” mused Mr. Dost. It is important to note that “family” could be substituted for friends, a tribe or any group that supports and motivates you. He learned this the hard way when he and his wife of twelve years, Maggie, began drifting apart a few years ago. “When my business was in a good place, I focused on the growth of “me” and not the growth of “us”,” Bill says. This led the couple to drifting apart. Because she wasn’t being kept in the loop, Maggie didn’t feel any sense of connect

Over the past decade or so, the phrase “company culture” has become embedded in our vocabularies and used as an HR tool to attract the best and the brightest. It’s indisputable that today’s employees want to love the companies they work for.  But let’s go beyond the buzzwords and get to the heart of what company culture really means and why it’s important. Tristan White, described by Smart Company as “one of Australia's next generation of business leaders” and founder of The Physio Co., breaks down four key building blocks.  “Company culture is not just about the good times and the parties. A strong culture helps you and your team get through tough times in business,” says Tristan. And he would know: The Physio Co, a patient care facility that focuses on elderly care, has been listed as one of “Australia’s Best Places to Work” for the past seven of the twelve years they’ve been in business. His emphasis on company culture dates back to the start of his business. After five years of successfully running his co

We see it all of the time – entrepreneurs posting photos from their latest vacation or a conference they’re headlining or another notable event. However, people rarely talk about the guts behind the glory and what it took them to get there. Misty Lown has a different approach. Written on one of the nicest napkins we’ve seen on the show, Misty Lown explains her philosophy behind why rock bottom is a pretty good place for building. “Everyone has a “ground zero” moment. I like to hear about those moments because they aren’t broadcast often. We do a great disservice to people by only showing the shiny parts of our story,” Misty explains. Currently, Misty owns nine businesses, including “Misty’s Dance Unlimited”, a dance academy Wisconsin where she and her staff inspire over 750 kids to be their best selves through dance and community involvement. Additionally, she operates “More Than Just Great Dancing”, a training school which teaches 145 dance schools worldwide on how to run with the same core values as her mai

Twenty years ago, Steve Sims was bored. “I was automatically depressed before I left the house. I realized that there was no fun, no passion, no excitement. There was nothing beyond getting a paycheck. Eventually I said, f*** no,” he remembers. The East London construction worker and motorcycle enthusiast talked his way into getting a bank job, which transferred him to Hong Kong in 1994. “I came on a Saturday and was fired by Tuesday,” he laughs. Stranded in Hong Kong and straddled with debt, he began working at a night club. After gaining clout within the nightlife community and high rollers, he developed a password in order for people to gain admission into his exclusive parties. The password was Bluefish, which would go on to become the name of his company, a group that creates customized concierge experiences. Around this time, he found his governing principle, “If there’s no passion, there’s no point. I actually have it painted on a wall in my office,” he says. Fast forward two decades and this principle

Welcome to Episode 1 of The Entrepreneur Family, a new channel focused on how entire families share in the entrepreneurial journey and how it impacts not just the entrepreneur but their loved ones as well.  Entrepreneurship requires that a risk-taking individual embark upon a journey: to launch their own business, using their own innovative ideas, in order to eventually earn a viable profit. Entrepreneur Amrit Mansahia discusses in detail with us her business journey, and the challenges she faced along the way. Specifically, she notes that most challenges are unforeseen, and only appear once the entrepreneur is already deep into the process. Amrit Mansahia explains how one’s family is equally affected by the launch of a new business. Throughout an entrepreneur’s journey, there is more than one individual along for the ride. She says, “It is not me who is failing or succeeding; it is we.” As a spouse, both partners are on the journey together; it is a family affair. The journey began for Amrit Mansahia when sh

We’ve all seen it before: the big houses, the flashy cars and the stories of how entrepreneurs made their millions, spread across the glossy pages of magazines. While this may look like success, Dave Mammano thinks there's a little more to it than that. Founder of NextStepU, an organization that helps teenagers plan their future, he explains how to live a more fulfilled life and reclaim hours in your day. The road to this discovery began in college, where Dave initially majored in pre-dentistry. “My mother’s cousin was a dentist. He had a red Porsche and a big house, so I decided that I wanted to be one too,” he explains. After an unfulfilling internship, Dave really began to evaluate what he wanted to do and readjusted accordingly. His reasoning was not an anomaly; he finds that many teens base their career planning around what will make them the most money versus what will make them happy. Unfortunately, sometimes the same holds true for many entrepreneurs. Back in 2010, Dave realized he was focusing all of

What would you do if there were no rules or set path to achieving success? In this podcast, Matt Ward explains his philosophy behind his theory that there are no rules. “In life and business, there are set patterns,” he explains,”but at the end of the day, you can do what you want to do.” And he would know -- Matt started out as an engineer but now runs an ecommerce company.”I was always the straight A student, really rules focused, a bit of a nerd. Great at math and science, not so great at English,” he admits. After becoming dissatisfied with the corporate world and discovering his love for crowdfunding and ecommerce, he began exploring the idea that rules should be abandoned. He happened upon the idea after reading Eckhart Tolle’s bestseller (and Oprah approved) “The Power of Now”. The book asserts that there is no past because it's over, and there is no future. Additionally, Tolle believes that most problems technically don’t exist because they’re in the future. This was a life changing revelation for Mat

The concept of working a 9-5 position isn’t ancient. You may not realize it, but it’s actually only a few generations old. While people in the 1500s certainly had trades and appointed positions, the work force looked very different prior to the Industrial Revolution.”The concept of going to a big dark building was so foreign [500] years ago. [But] in the last five to ten years, there has been a shift. Entrepreneurship is the future,” explains Clay Hebert, marketing and growth hack expert. Prior to the turn of the century, the folks who approved or denied access to certain opportunities - otherwise known as gatekeepers - were the game changers. And although they still exist, Hebert believes they are a lot less relevant than they were in those days, stating, “All of the gatekeepers are gone. Except one. You are the last gatekeeper.” In this podcast, he explains his philosophy behind the quote, along with ways entrepreneurs and creatives can begin to rethink how they view gatekeepers. Gatekeepers follow the stan

What happens when you create a venn diagram that combines discovering your passion with providing unique value and figuring out where your audience is listening? In this podcast, Rand Fishkin, founder and CEO of Moz, believes that is how you find your sweet spot.   As with most entrepreneurs, Fishkin knows a little bit about how failure can eventually inspire success. After dropping out of college in 2001, he began working with his mom at an agency where they offered clients web design and marketing solutions. However, they began drowning in debt, amassing over $500,000 from overhead expenses. In 2004, he started a blog called SEO Moz. “I spent four hours a day writing blogs. For the first year, it wasn’t really attracting anyone or resonating with a particular audience,” Fishkin recalls. But after a year of publishing blogs five days per week, eventually the audience came: SEO Moz (renamed Moz) became a credible source of information about the newest marketing phase - search engine  . In fact, the blog becam

Is there a formula for success? This week’s Paper Napkin Wisdom guest, Geoff Smart - CEO of lead consulting firm ghSMART - proposes just that . Dr. Smart, the best selling author of Who: The A Method for Hiring and the newly released Power Score: Your Formula for Leadership Success, holds a PhD in Psychology and has spent the last twenty years collecting and synthesizing data from over 3000 leaders and their teams. While most books on leadership suggest that most prominent trait of successful leaders is honesty, Dr. Smart discovered that this wasn’t necessarily a special trait, and that most people (successful or unsuccessful) rated themselves highly in this category. The Power Score (P x W x R) takes a look at the empirical data surrounding common traits of leaders and proposes that if teams are good at prioritizing, hiring the right people and building the right relationships, they are twenty times more likely to be successful than if they don’t have these traits. The concept was birthed by his publisher, w