Insights With Trent Munday

TikTok is far and away the hottest social platform today. Is it just a flash in the pan? Is it just a fad for the kids? Or is it maybe going to become the next big social network? Only time will tell us for certain. But in the meantime, you'd be naive to not be at least taking a look and having a play with it. My Top Reasons For Being On TikTok are... 1. It's a HUGE platform. It's not lots of attention. Lots of eyeballs. 2. An older demographic is coming. These platforms usually start young, then age-up. 3. Organic Reach on other social networks is disappearing. 4. TikTok is leading the way in short-form, mobile video content. And that's a big deal. 5. It will awaken your creativity.   #tiktok #socialnetworks #videocontent

It has long been said that Content is King. Not true...according to Jeffrey Katzenberg. The former Chairman of Disney, Founder of Dreamworks Animation and the soon to launch short-form video platform Quibi knows a thing or two about content and platforms. He believes Content can be the King Maker, but it will forever be the Platforms that are the real Kings.   #content #platforms #media #contentstrategies

I'll be at the Global Wellness Summit in Singapore next week. If you've been watching and listening to the Trent365 Show at all over the past couple of years, I'd love to meet you. Just to shake a hand, put a face to the name and to say G'day! I've scheduled a few times in the week next week where we can meet up to do just that. Just click on this link below, select a day/time that you think will work for you & that's it! https://www.needtomeet.com/meeting?id=0852uto5V We'll meet up at the Concierge Desk in the Lobby at the Grand Hyatt Singapore. Hope to see you there! #meetup #GWS2019 #spaconference

Audio is booming! (Pun intended) Of course, it's not a new medium, but it is increasingly becoming a major force in content consumption. In my opinion, the rise of influence really started with Siri and the generation of Voice Assistants.  Then we put them into speakers...and made them Smart. Then podcasts as a medium for consuming content started to really take off. Then we got Apple Pods, which make it so much more convenient to consume audio in public. And it goes on and on. But increasingly, Audio content does not mean Radio content. What does that mean for the future of Radio?   #audio #radio #content #podcast

Going Green used to be all the rage. For any hotel, implementing any kind of Green initiative, was once seen as a great way to stand out from the crowd...until the crowd started doing it too. These days, guests expect much more when it comes to sustainability initiatives. And it’s important to keep your ideas & initiatives fresh. When’s the last time you reviewed your sustainability program? #sustainability #greeninitiatives #environmnetalsustainability  

Transparency can be a massive asset when it comes to building a brand. That’s the lesson I just learned from a foam pump soap bottle in an airport hotel in Japan.  How? Listen to this... #brandbuilding #transparency #branding 

“Most people do not listen with the intent to understand; they listen with the intent to reply.” —Stephen R. Covey. Covey was the author of 7 Habits of Highly Effective People, which was first published in 1989.  But these words are probably even more true in today's world of Social Media and Influencers than perhaps any other time in history. This is not simply a factor of our shortening attention spans either. Next time you're listening to someone...just focus on their message, not your potential reply.   #attention #listeningskills #understand #payattention    

A few weeks ago, in Ep. #654 I spoke about the Future of Status Symbols.  At that time, I wasn't talking about Spas. But in the final segment of my interview with Spa Executive, they asked me about the future of Spas as a status symbol. If Spas are focussed on Needs, not Wants, I think the concept of Spas as Luxury, will largely go away. And I share a final thought on the Democratisation of Wellness.   #statussymbols #wellness #spa #tomorrowspa #wellnesstrends 

"How is marketing changing in this industry and how should it be changing to move into the future?" In Part 4 of my interview with Spa Executive, that's the question we tackled. For me, the future of Spa Marketing all about focussing on the creating & delivering elements of marketing, as opposed to the advertising & promotion elements - which is what we have traditionally done. If you want to read the full interview, you can find it - HERE   #marketing #wants #needs #tomorrowspa #spa  

In a follow up from Ep. #671 - where I shared my thesis that the Spa of Tomorrow will be only 20% of what we know a Spa to be today, with the other 80% being something completely different - today's question was... If you’re 20% massages and manicures and 80% business center, are you still a spa? The answer...Sure! Why not? We have very different definitions today of what a taxi service should be - thanks to Uber. We have very different definitions of the best form of management, of inclusion, of sustainability, etc. Is the Spa Industry really arrogant enough to believe that it shouldn't need to redefine itself? #reinventingorganizations #innovation #tomorrowspa #continuousdevelopment  Here's a link to Ep. #672 where I expanded on my 20/80 Tomorrow Spa Thesis - https://www.linkedin.com/posts/trentmunday_hotelspa-tomorrowspa-spatrends-activity-6585168208528019456-DLqN

In Part 3 of my interview with Spa Executive, they asked me to expand upon my 20/80 Tomorrow Spa Model. I believe that the Spa of Tomorrow will need to be a multi-function, multi-discipline space. My thesis is that the Spa of Tomorrow will have only 20% of what it has today. The other 80% will be different from what we have today AND different from each other. Confused? Take a listen... #hotelspa #tomorrowspa #spatrends #futuretrends

Spas have a bit of history when it comes to following the next shiny, new thing. So it has been, in my opinion, when it comes to Wellness. That's not to say that Spas should not do Wellness. But it also doesn't mean that Spas must do Wellness. In the Hotel of Tomorrow, where the whole system is living and breathing Wellness, does the Spa of Tomorrow really need to be the place for Wellness? I'll be back tomorrow with Part 3 of my interview with Spa Executive. Or you can go and read the full interview - HERE #spa #wellness #hotelspa #hoteltrends #tomorrowspa

Recently, the folks over at Spa Executive asked me... "The global older population is growing dramatically. Can you please share your thoughts on how the world’s aging population will affect the spa industry in a few years?" My answer...I reckon a significant one. Both significant in terms of a business opportunity and, more importantly, significant in terms of the impact Spas can have on the quality of life of the elderly. Over the next few days, I share more from my Q&A with Spa Executive. Or you can go and read the full interview - HERE #agedcare #retirementcommunity #spa #wellness

CALLING ALL THE WORLD'S CELEBRITY SPA THERAPISTS... Where are you? Do you even exist? We have Celebrity Chefs, Celebrity Hair Stylists, Celebrity Make-up Artists, Celebrity Dog Trainers...so why shouldn't we also have Celebrity Spa Therapists? I personally believe it can only help to raise the profile of this industry. In a world built only social media, surely the Celebrity of Spa Therapists would be a good thing, wouldn't it? #celebrity #spaindustry #influencers

"Brands, stop launching podcasts. No chance you will break through. You just won't." That was a quote from Rafat Ali, Founder of Skift. Whilst I have a lot of respect for what Rafat has done with Skift, I have to disagree with him on this one. It is certainly true that the Podcast space has exploded in recent years and so it is certainly hard to stand out in that big, bustling crowd. But to me, that is precisely the reason why branded podcasts are a good idea.  Because brands know who they are and who their audience is. So they are able to craft a very specific podcast experience targeted at that audience. Which means they absolutely can break through...to their specific niche.   #podcast #branding #audio #brandexpereince #storytelling

Here's a REAL LIFE LESSON from me to you. I travel a lot. I have a process in place for preparing, packing, traveling, etc. so that things don't go wrong. It's a process that's work great...until it didn't. This has NEVER happened in 1,000+ trips to the airport...I arrived at the airport without my passport.  When I finally finished kicking myself, I started to think about what lesson is in this for businesses.  The lesson is... Every business has Systems, Processes & Procedures that work great...until they don't. The key thing is to set a Priority or Scale of Importance for these Systems & Processes. Identify the top 3 or 4 which, if they fail, will have a critical impact on your business...then focus on them.   PS: There's lots more little lessons to found in my blogs and the Trent365 Archive - HERE   #businesslessons #lifelessons #fail #travelstories #businessfails #businesstraveller

Nobody likes to talk about death and dying. But we need to. Now we can. Amy McDonald and Diane Doster have just launched the Dying Well Initiative under the auspices of of the Global Wellness Institute. The Dying Well Initiative’s core objective is to facilitate an ongoing, global conversation about death and dying.  I reckon it's a really great thing they're doing. If you want to learn more about it, here's the link... https://globalwellnessinstitute.org/initiatives/dying-well-initiative/   #wellness #ageing #dying #death #wellnesstrends

Starbucks have $1.6 billion on there books as ‘Stored value card liabilities’.   Basically, this is from customers topping up their Starbucks card with money in lieu of needing to pay cash at the store when they buy their daily cup of caffeine.   It’s really like an interest free loan.   There is no regulatory obligation for them to hold that money in an escrow-type account.   Maybe a similar pre-paid model could help the Cash Flow situation in your business?   But be careful...   #prepaid #payments #digitalwallets

We've all had times in our lives where we come to a Fork in the Road. We need to make a decision on which direction to take with our career, our relationship, our life - but we're just not sure which way is the right way. Truth is, there's no way to be sure...until you choose one path and just go. So go! And don't go cautiously. Go at 100 miles an hour. If it's the right way, you'll get there sooner. If it's the wrong way, you'll find that out quicker and you can turn around and head back the other way before it's too late. Here's a link to the Gary Vaynerchuck video where he shares his version (as only Gary can!) of this story... https://youtu.be/v8cBTK45Uqw   #decisionmaking #uncertainty #decisionswithoutdoubt #leapoffaith #justdoit

In 1961 US President Dwight D Eisenhower famously warned of the dangers Military Industrial Complex. Now, Joe Vennare has just introduced us to the Wellness Industrial Complex - — a mesmerizing combination of medicine, magic, and marketing. And he poses an interesting question - can the legitimate, researched-backed, results-oriented businesses reclaim Wellness from the populist zeitgeist? Here's a link to Joe's article... https://insider.fitt.co/wellness-industrial-complex/ #wellness #wellnesstrends #zeitgeist