Albuquerque Business Podcast

Define your target audience: Before creating a LinkedIn ad campaign, it is important to know who you want to reach. Start by defining your target audience by considering factors such as job title, industry, company size, location, and more. Develop a value proposition: Create a value proposition that will resonate with your target audience and explain why they should choose your company over your competitors. This statement should be clear, and concise, and highlight your company's unique selling points. Create ad content: Develop compelling ad content that will grab your target audience's attention and convince them to take action. This could be in the form of images, videos, carousel ads, or sponsored content. Make sure your content aligns with your value proposition and appeals to your target audience. Set a budget: Decide on a budget for your LinkedIn ad campaign. This will help you determine how much you can afford to spend on advertising and how many people you can reach. Choose the right targeting

We've all heard the saying, "if you want it, then you have to work for it." While this phrase is true, it's also important to consider whether our expectations are realistic. In other words, are our expectations aligned with the effort and resources we're putting in? In this blog post, we'll explore this topic and offer a reality check to help you assess the alignment of your expectations with your efforts. The Importance of Realistic Expectations Having realistic expectations is important for several reasons. First, it helps us avoid disappointment and frustration. When our expectations are too high, we're setting ourselves up for disappointment and may feel discouraged when we don't reach our goals. On the other hand, when our expectations are too low, we're not challenging ourselves enough and may not reach our full potential. Second, realistic expectations help us make informed decisions about our time and resources. When we have a clear understanding of what we can realistically achieve, we can allocate

In today's fast-paced world, it can be tempting to constantly chase the next big idea or try to fix what isn't working. However, this approach can lead to burnout, frustration, and ultimately, failure. A better strategy is to "double down" on what is working best for you, by focusing your energy and resources on your biggest wins. What is "Double Down"? Double down is a term originally used in the card game of blackjack, where a player doubles their bet in exchange for only one more card. In business and life, the concept of double down means taking a calculated risk and investing more in an activity or strategy that has proven successful. Why Double Down Works When you double down, you are leveraging your strengths and building on your successes. By focusing on what is already working, you can amplify your results, increase your efficiency, and achieve your goals faster. Additionally, by doubling down, you can reduce the time and energy you spend on things that are not working, freeing up your resources for

Leadership requires a great deal of energy, focus, and drive. By being focused, passionate, energetic, stress-free, and productive, leaders can achieve success both personally and professionally. Here are some of the key benefits of adopting these traits: Improved focus: Leaders who are focused and concentrate their energy on a single task are able to achieve more and make better use of their time. By eliminating distractions, leaders can increase their productivity and achieve their goals more quickly. Increased passion: Leaders who are passionate about their work and are driven by their beliefs are more likely to inspire others and create a positive and productive work environment. Passion can be contagious and can help to boost morale and motivation in others. Enhanced energy: Leaders who are energetic and full of vitality are able to tackle challenges and overcome obstacles with ease. They are also more likely to be seen as dynamic and inspiring, which can help to attract followers and supporters.

 How Being Aware, Present, and Centered Can Enhance Your Leadership Skills Leadership is a demanding role that requires a great deal of focus, energy, and resilience. In order to be an effective leader, it's essential to be mindful and aware of your surroundings, as well as your thoughts and emotions. Here are some of the benefits of being a mindful leader: Improved decision-making: Leaders who are mindful and centered are better equipped to make sound decisions. By being aware of their thoughts and emotions, they are less likely to be swayed by irrational impulses and are able to approach problems with a clear and level head. Increased productivity: Leaders who are mindful and present are better able to focus on the task at hand. By reducing distractions and avoiding multitasking, they can be more productive and efficient. Better relationships: Mindful leaders are more attuned to the needs and emotions of others. By being aware of the impact their actions have on others, they are better equipped to bui

Bias and beliefs can greatly impact the success of a marketing and business strategy. Here are some ways in which they can mess up your marketing and business: Limited audience appeal: Holding onto a certain belief or bias can lead to marketing campaigns that only appeal to a small segment of the population. This limits the potential customer base and could result in lost revenue. Missed market opportunities: Bias and beliefs can cause individuals to overlook new and emerging market trends. By failing to adapt to changes in the market, businesses risk missing out on valuable opportunities for growth and expansion. Stereotyping: Biased beliefs about certain demographics can lead to the creation of stereotypes in marketing campaigns. This can be offensive to the targeted group and damage the reputation of the business. Decreased diversity: Bias and beliefs can lead to a lack of diversity in the workforce and in marketing campaigns. This can negatively impact the company's image and alienate potential cu

Marketing is a crucial aspect of any business, and it is important to measure its effectiveness and efficiency. One of the most important metrics for evaluating the success of marketing efforts is the return on investment (ROI). ROI is a metric that measures the amount of profit or loss generated from an investment. In the context of marketing, it measures the return generated from marketing investments in terms of increased sales and revenue. Here are just a few reasons why ROI is so important in marketing: Provides Insight into Marketing Effectiveness ROI provides valuable insights into the effectiveness of marketing campaigns. It measures the return generated from marketing investments in terms of increased sales and revenue, and provides a clear picture of the impact of marketing efforts on the bottom line. This information can be used to make informed decisions about future marketing investments and allocate resources more effectively. Helps Allocate Resources Efficiently ROI helps businesses allocat

We live in a fast-paced world that demands a lot from us. From work and family obligations to personal goals and aspirations, our lives are filled with tasks and responsibilities that require our attention and focus. However, with so much to do, it can be difficult to prioritize and stay on track. That’s where discipline comes in. Discipline is the ability to control one’s actions and impulses, and to maintain a consistent course of action in pursuit of a goal. It involves setting clear boundaries for yourself and sticking to them, even when it's not easy. Here are just a few reasons why being disciplined daily is important for your growth and success: Achieves Goals Discipline is essential for achieving goals. Whether you want to get in shape, write a book, or climb the corporate ladder, discipline helps you stay focused and motivated. When you are disciplined, you are able to prioritize your time and resources and make the most of your opportunities. Improves Productivity Being disciplined means that yo

Getting personal here on what my 2023 intentions are and how I am executing them physically, spiritually, mentally, and emotionally.  Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Initiative Definition- Taking action in the absence of orders. Significance- Since an NCO often works without close supervision; emphasis is placed on being a self-starter.  Initiative is a founding principle of Marine Corps Warfighting philosophy. Example- In the unexplained absence of the platoon sergeant, an NCO takes charge of the platoon and carries out the training schedule.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help y

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Dependability Definition- The certainty of proper performance of duty. Significance- The quality that permits a senior to assign a task to a junior with the understanding that it will be accomplished with minimum supervision.   Example- The squad leader ensures that his/her squad falls out in the proper uniform without having been told to by the platoon sergeant.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Judgment- Fair apportionment of tasks by a squad leader during field day. Definition- The ability to weigh facts and possible courses of action in order to make sound decisions. Significance- Sound judgment allows a leader to make appropriate decisions in the guidance and training of his/her Marines and the employment of his/her unit.  A Marine who exercises good judgment weighs pros and cons accordingly when making appropriate decisions. Example- A Marine properly apportions his/her liberty time in order to relax as well as to study. Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Fo

The traits and principles of leadership are the basic fundamentals that Marines use to develop their own leadership abilities and that of their subordinates.  There are 14 leadership traits and 11 leadership principles listed in this lesson.  Justice Definition- Giving reward and punishment according to the merits of the case in question.  The ability to administer a system of rewards and punishments impartially and consistently. Significance- The quality of displaying fairness and impartiality is critical in order to gain the trust and respect of subordinates and maintains discipline and unit cohesion, particularly in the exercise of responsibility. Example Judgment- Fair apportionment of tasks by a squad leader during field day.  Get all of these for free on pdf here Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or

Why do we get bored with our habits and goals? We think they’re awesome when we start and then slowly, very slowly, the feelings of excitement subside. This happens when you see a lot of initial results, when the initial high wears down, or when you are distracted. Or maybe it doesn’t happen at all because you see little to no results. Regardless, here are 4 tips that will help you get back on track — no matter your situation. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

If you could bottle a day and open it whenever you liked, would that make your life better? We think so. So much passes us by as we go through life — from our friends' crazy antics to the taste of a good beer. The challenge with daily life is appreciating what’s happening around us. With so much going on in life with work, friends, travel, and social media, it’s easy to find yourself drifting through each day without really appreciating it. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!  

First, you have to understand why people are gossiping. It's not just because they like the attention or because they feel bad. They're usually gossiping to repair a damaged relationship, solve a problem, right a wrong, resolve insecurity, or help someone avoid being hurt. Now that you know the reason behind it you can create an environment where everyone is able to express themselves appropriately and effectively. It is not possible to stop it entirely, but there are ways to minimize and manage the issue of gossip within your organization. Listen Now!  Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

Your people need more than a salary and fulfilling work to be their best. They need to know that you see the value in them as individuals and in the work they deliver. Your job as a leader is to make those around you feel valuable, challenged, supported and acknowledged — to recognize the unique combination of strengths and capabilities each person brings. When you show your people that you believe in them, that belief becomes contagious. It can infect your whole organization and even influence your market or customers. You might be surprised by how much one person can do when he or she feels recognized and believed in! Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

As we know, the narcissistic personality tends to be relationally antagonistic: competitive, exploitative, and oppressively controlling. Narcissists themselves often seek out praise, and they often use praise to manipulate and control others. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at @abqjasonrigby  or Twitter at @abqjasonrigby also sign up for our email list where I drop business & marketing secrets to help your ABQ Business!

Most people want to be happy, but don’t know how to go about it. They wait for happiness to find them instead of seeking it out. And when they don’t find it, they become unhappy. If you want to be happy, you have to go out and find happiness. You have to recognize the things that make you happy and do more of them. You have to make a list of the things that make you happy and organize your life around it. The secret to happiness is to be happy with what you have, while you pursue what you want. You can’t be happy if you’re always chasing after something. You have to be happy with what you have now and recognize that it’s enough. If you’re not happy with what you have now, you’ll never be happy. So, make a list of the things that make you happy and start doing more of them. It’s the first step to creating a happy life. Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in

When you think about it, the human experience hasn’t changed all that much in the last several thousand years. We still face the same problems – just on a different scale. And while the solutions to those problems have changed, the principles that guide those solutions have not. This is why it’s so important to study the wisdom of the past. By understanding the principles that have guided people through the ages, we can learn how to apply them to our modern lives. In this series of articles, we will be exploring the ancient wisdom of Rome and how it can be applied to modern-day problems. We will look at the concept of stoicism and how it can help us deal with adversity. We will also explore the principles of leadership that have been passed down through the ages. So, whether you’re looking for ancient wisdom to help you deal with modern problems or you’re just curious about the past, this series is for you! Please go to www.abqpodcast.com where you can get show notes, resources, and links to everything we tal