Eat Blog Talk | Megan Porta

Emily is the blogger behind Legally Healthy Blonde and she grew her social media traffic by 50X in one month by utilizing niche Facebook groups. Join us in the episode to hear her tips, if you’re looking for a traffic boost yourself! - Find a few niche Facebook groups that align with your brand and start engaging with people inside them. - Make, photograph and share relevant information in the groups, linking back to your blog content. - Start each post with a question in order to jump-start engagement. - Use emojis and let people know you’re a real human, with real kitchen struggles. - This is also a great way to massively grow your email list.

Shruthi is the blogger behind Urban Farmie and she has seen quick growth in her business by focusing on a few simple concepts relating to SEO. Join us in the episode to learn her secrets for going from 0 to 75k sessions/month in a short 15 months! - Think about the technical issues first and foremost. - Plan and post according to your niche, but stay true to YOU, as well. - Focus on one thing at a time. - Marry your content calendar and keyword research. - Create a recipe post template to be as efficient as possible. - Understand that at some point Google updates will wreck your traffic. Accept and surrender to this fact and life will be much easier to swallow.

Whether you are new to blogging or are just considering taking the leap from a different job, this episode will offer many insights into the “business” side of the blogging industry. Ansley from The Fit Peach carries knowledge about finances and taxes into her blogging business and imparts her wisdom inside the episode! - Things to think through before turning blogging into a business: W2s, insurance and 401k replacements. - Stay on top of your bookkeeping. - Price your work to reflect your value. Just because you’re working for yourself does not mean you shouldn’t get paid. - Consider your 5- and 10-year plans in terms of finances and retirement.

Daniel from Quest Education brings an incredible, transformational story to this episode. He turned a series of troubling life struggles into massive life and business success. Success is waiting for YOU on the other side of your struggles! - Remember that success is a terrible teacher and failure and struggles are the BEST teachers. - Start seeing traffic loss as a setback and an opportunity to improve. - Running a small business is no joke! It is HARD! But which version of “hard” is more uncomfortable: The sweat equity you put into your work? Or the pain of not having the revenue or traffic you want?

This Clubhouse recording from 9/10/21 discusses the importance of enlisting a reputable web host and domain registrar to help run your food blog. Jason from Makin’ Bacon and Bob from Clarky Media give food bloggers solid advice on the topic. - Hear about a 48-hour, frustrating example of what can come of non-reputable companies hosting your site. - You get what you pay for! It is 100% worthwhile to pay extra for hosting if you are treating your blog as a business. - Did you know that your domain can be registered separately from your hosting company? It’s good to know this. So much more value is inside the episode!

This Clubhouse recording from 7/30/21 delivers value about an array of topics, including: - Repurposing content to maximize your time. - Tracking stats and analytics and what to do with it all. - Doing work for magazines as a way to expand your brand. - Freelance contractor work - options for food bloggers. - Restaurant photography. - How to handle criticism.

The female voice needs to be more prevalent in our noisy world! Utilize the podcasting platform to amplify your voice and spread the message you need to share with people. The world needs YOUR voice and YOUR message. Inside this episode, Betsy helps to diminish potential hangups about getting started with a podcast and encourages you to get started today. - If you don’t like the sound of your own voice, consider this: there might be something about your voice that people are drawn to! - Amplifying your voice through a podcast will help to massively grow your brand. - Use a podcast as a funnel that leads to your products, services and other offerings. - Networking with peers and stumbling into great opportunities is a great byproduct of having your own podcast. - Foodie topic ideas included! Betsy shares some INCREDIBLE ideas for food bloggers.

Lynn and Matt run several businesses, both individually and as a team. Their successes are a result of working together as a team and setting everything up with solid communication. Join us in this episode to hear massive amounts of value about finding that coveted work-life balance when working alongside a partner! - Use “yes, and..” when a partner or spouse has suggestions about the business you started. - Having the right team members in place is a huge part of the success equation. - Make a firm decision to implement boundaries that will protect your time. - Consider investing in flash photography and SEO knowledge in order to streamline. There is SO MUCH GOLD inside this episode. You absolutely have to listen in!

Figuring out what works on your social media platforms is a personalized process. There is not a single solution for everyone. In this episode, Benjamin from social media scheduler Missing Lettr imparts his wisdom on the topic of maximizing exposure and traffic for your social media content. - Do a ton of experimenting! - Embrace the concept that you don’t need to be doing everything. Focus on 1-2 areas at a time. - Don’t be afraid to share others’ content. Make this a part of your overall strategy. - Hashtag advice included!

Avoid aimlessly wandering around your business and utilize the power that lies within organization, systems and processes. Amanda leans heavily on systems in her business and reaps the rewards from doing so. Listen in to learn from her! - The magic of time blocking. - Listen to your gut when you review your calendar for the following day. - Experiment with different tools that will keep you on track. - Write up SOPs for every process in your biz. Refine and tweak systems as needed, based on the SOPs. - Schedule time for “cleanup and organization” every quarter. - Stick to hard, fast boundaries that will protect your time.

This Clubhouse recording from 7/23/21 delivers value about an array of topics, including: - Zeroing in on what is important in YOUR business. - How and why to ignore the unnecessary stuff. - The importance of taking time off work. - Know that your audience will not go anywhere while take needed time away. - And last but not least, SEO expert Bob Clark gives the latest update on Google core web vitals.

Out of disorganized frustration and platform overwhelm came a need for Cate to find a way to organize her blog content in a single, manageable space. She found Airtable and has fallen in love with its capabilities and the way it has allowed her to stay focused and productive. It has even opened up space for her to hit her income goals! - Getting started is FREE and easy. Start small! - Let Airtable adapt to YOU, as opposed to adapting to it, as is the case with so many other platforms. - Keep everything in a single spot. - Import, filter and color-coding capabilities included.

Leveling up the people you allow into your circle is one of the most overlooked yet powerful secrets to success. Put yourself in the paths of people whose lives and businesses you want to emulate. Don’t wait for them to find you! - Seek out people in the food blogging space. - Seek out others outside our space. - Hire a coach. - Extend beyond the comfort zone at an in-person conference. - Join a high-level mastermind group. - Start a podcast. - Speak up on Clubhouse.

Do you know the difference between food blog SEO and recipe SEO? There is a difference and both are important. Consider recipe SEO to be the overlooked underdog that we need to start paying more attention to. - Make a few tweaks to your recipe SEO to see a positive impact in organic search results. - One size does NOT fit all in the world of SEO, so understanding that what works for another blogger might not work for you is important. - Study your top-performing posts regularly. - Having solid recipe SEO in place is the key to getting in featured recipe results.

Solving big pain points for your audience seems daunting and at times impossible to figure out. The answer lies in this simple solution: Ask them! Ask for the struggles and you shall receive answers. Christine talks us through her survey strategy that has delivered valuable results and has guided her in creating a new product for her audience that she never would have thought of otherwise. - Christine shares her 7-question magic survey strategy. - Let your people “talk” openly. Include open-ended questions! - Take time to review the replies (you’ll receive many!) and the answers will reveal themselves. - Be ready to deliver!

Kyleigh is the blogger behind Barley and Sage, a food blog focusing on scratch made recipes for the home cook and baker. She started her blog in December 2019 and a short 18 months later, she quit her day job and is now making a 6-figure income from brand partnerships alone. - Just because you can work for free product does not mean you should. - Think ahead a few months when presented with an offer from a brand. Is this going to benefit your business 3 months from now? - Take responsibility and start educating brands about how much work food bloggers put into sponsored projects. - Listen to the episode to learn negotiating and pricing tips, as well as parts of each contract you cannot leave out.

If you’ve ever heard the story about how the famous Wall Drug got started, you know that business success can be as simple as delivering ice water to thirsty people. This simple concept applies to every single one of our businesses: find the pain point and deliver the solution with a spirit of service and with no expectations! - Survey your audience regularly. - Spend time truly tuning into what is said within groups focusing on your niche. - Utilize social media polls. - Get on the phone. - Think as simply as possible. - Get quiet.

Marley is the recipe developer and food photographer behind Marley's Menu. It is her mission to prove that everyone can make a difference, through small changes that can collectively make a big impact. Food bloggers have a lot of responsibility! They sustain the masses and have an opportunity to educate people about how to be less wasteful in the kitchen. - Share how to freeze and reheat every recipe you share. - Create recipes in smaller batches when testing. - Encourage your audience to make small changes, such as purchasing a compost bin or cleaning out their fridge before everything goes bad. - Learn how to use all parts of a piece of produce and share about it with your people.

Sarry is the founder of Financial Asset Protection, a financial services firm that focuses on the Bank On Yourself concept, also known as the Infinite Banking concept. Learn how you can apply this strategy to your business in order to RETAIN and GROW that moolah! - Take control of your debt, interest and taxes to retain more of the money that flows into your business. - “Spending” vs. “investing” and how you can create opportunities to invest money back into your business in order to earn more. - Utilize the Infinite Banking strategy to find creative, abundant ways to retain more of your revenue.

Betsy launched Capsule Podcast, helping bloggers build their brands without the overwhelm and commitment of a weekly podcast. Capsule Podcasts are a great way to promote a cookbook, launch a meal plan service or to use as a lead magnet to grow your list. Listen in for reasons why you should launch a capsule podcast! - Connect with your audience in an entirely new way. Sharing your voice will allow for a much deeper connection. - Start with small, bite-sized podcast projects to avoid overwhelm. - This new way of delivering information to your people will become part of your entire brand.