Black Entrepreneur Experience

Luther Lawoyin, the Founder & CEO of Pricepally is on a mission to provide access to the best quality farm-fresh food items affordable for families and businesses living in African cities with the utmost efficiency, starting with Lagos. In 2019, Pricepally was born to bring innovation to an inefficient food distribution system in African cities. We believe in connecting farmers, manufacturers, and wholesalers directly to you, the consumer, in an innovative way that benefits all players in the value chain. We want to build the next generation food system for African cities, a platform where key players in the food value chain who add value can plug in to exchange their deals with the end consumer. We are not just another online service provider for fresh bulk food items. We are more than that. Using Data, Technology, and Partnerships, we have successfully built a system that enables our customers to get the best value for their money at no extra cost and from the convenience of their homes and workplaces.