Black Entrepreneur Experience

Martin Ekechukwu is a brand builder. He identifies opportunities for brands to grow to their full potential and creates brands in open “white space”. When he Co-Founded WHTWRKS Inc., a marketing strategy consulting firm specializing in pop culture and entertainment, he saw an opportunity to reduce a brands gap to relevancy with their target consumer. Martin is a hybrid trained marketer where he has received classical training from some of the largest CPG companies in the world and received more non traditional training during his entrepreneurial endeavors. He understands the corporate environment and the entrepreneurial hustle. Most recently, Martin was a senior marketing executive and brand manager for Bacardi responsible for reinvigorating the brand. Generally, Martin's experience has been built within the food and beverage industry as well as the entrepreneurial sector where he has been successful by being the catalyst for growth. He has built and launched several start up companies and lead them from zero