Habits 2 Goals: The Habit Factor® Podcast With Martin Grunburg | Goal Achievement, Productivity & Success Simplified

“The primary mark has to work in black and white and it has to be as simple as possible" “That logo was talking to me... and it was talking to everyone..." ~Thom McElroy, Co-Founder VolcomThom McElroy covers a ton of ground in this special interview (recorded live from his ultra-modern, beachfront crib in Laguna Beach ; ).He speaks candidly about his early days, being a "grom" growing up in Huntington Beach, as a graphic design major at SDSU, and yes, the creation of the Volcom logo and all the graphics that rallied the "YAE" Youth Against Establishment".The interview covers his inspirations and thoughts on logo and design, the rise and early struggle of the rebellious surf, skate and snowboard company Volcom.Thom pulls no punches and sharesThe crazy story that led him to SDSU— it's surf related!Growing up in Huntington beachHow his life pivots toward art and graphic design How he defines successHis most important habitsThe birth and evolution of the Volcom logo His design influencesThe essence of a great log