Small Business Minute By Greg Weatherdon

I actually starting this piece 3 or 4 years ago, pre-Covid days. And as often happens when trying to be creative, you can be hit with a case of writer’s block that can leave any number of incomplete topics to collect dust. In my case, I can have upwards of a dozen or so pieces just sitting on the sidelines at any point in time. So was the case with this piece. The reason I mention pre-Covid days is because many businesses are still facing challenges as they recover, however my original observation about customer experience were prior to Covid and yet still exist today. Putting lipstick on a pig The phrase to put "lipstick on a pig" means making superficial or cosmetic changes to a product in a futile effort to disguise its fundamental failings. {Wikipedia} Many businesses, both small and large, condone this kind of behaviour. On a recent road trip south, we stayed in a number of hotels. Like many, when heading to a specific destination we tend to stay in mid range establishments that we book at some point