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As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself!  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] When the book was started and the time it has taken to write it. [01:22] The reason that Eric decided to write and publish Leveling Up.  [02:35] Servicing the huge gaming community across the world! [03:23] The idea of the 'power-up', and relating it to the conversation around habits. [03:41] The main goal for the book: Refining the messaging and helping people.   Resources From The Interview:   World of Warcraft EverQuest Street Fighter Ato