Sportstechx - Startups & The Sports Tech Ecosystem

Interviewing Machar Reid, Head of innovation at Tennis Australia and General partner at Wildcard Ventures Wildcard Ventures is a venture capital fund focused on SportsTech startups, led by Tennis Australia and supported by prominent figures in the tennis industry. In this conversation, Machar discusses the Australian Open's objective of becoming the most accessible and enjoyable sports event globally. To accomplish this objective, they continuously invest in  innovation. He elaborates on how, a decade ago, the Australian Open perceived innovative ideas from a client's perspective, but now they view these ideas from the lens of an investor. This strategy allows them to achieve higher returns rather than expending resources to adopt new innovations. Machar, also discusses the startups that AO Startups & Wildcard ventures has invested in and how they are not limited to supporting tennis but also emerging racquet sports. To learn more, visit https://www.wildcardventures.vc/ and https://aostartups.ausopen