Carolina Weather Group

Lamar Advertising Company has announced they will run severe weather and emergency alerts on its digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. IPAWS is FEMA's national system for local alerting that provides authenticated emergency and life-saving information to the public through mobile phones, radio, television and internet-based services. “Between the ongoing pandemic and a record number of hurricanes, this has been an unprecedented year for emergency alerts,” said FEMA Administrator Pete Gaynor.  “By integrating IPAWS across Lamar's national digital billboard network, we have yet another channel to convey potentially life-saving information to the American public.” More than 1,500 federal, state, local, tribal and territorial alerting authorities use IPAWS to convey information about severe weather, missing children and other public safety emergencies.