Home Care Marketing Show With Valerie V

Founder & CEO Right to Music, Public Speaker, Founder Music & Memory, Subject of Alive Inside Sundance award winning docDan’s website: https://righttomusic.com/When the producers of an amazing new documentary called “Alive Inside” loaded a clip from their film to YouTube, they weren’t prepared for the response. It quickly attracted more than 6 million views and stunned viewers with its heart-warming video of an elderly man with dementia coming alive when the music of his youth is played for him. “Alive Inside” profiles seven elderly people suffering from dementia and shows the transformation that occurs when they’re given iPods loaded with their favorite songs from years ago. Dan Cohen is the Executive Director of Music and Memory, the iPod Project, and he started it in 2006 when he was a social worker. He says it occurred to him to reach out to long-term facilities and ask who was using iPods. He discovered none were. Music is such an integral part of recreation in nursing homes but given limited res