Marketing Study Lab

Creating a Brand with Phil Robinson the Creative Director and Head of Copy at Proctor and Stevenson - Episode 101

Informações:

Sinopsis

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Guest and Episode Links Phil Robinson https://www.linkedin.com/in/phil-robinson-4249678/ Proctor and Stevenson https://www.proctors.co.uk/ marketing@proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol YouTube: https://www.youtube.com/user/proctorsvideos/videos Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro It’s so easy to create a brand, just design a logo right? That's the brand. Wrong. The problem is these two words are just so interchangeable even I find myself saying brand when I mean logo! Probably because the word came from the ‘branding’ of criminals in the late 17