Marketing Study Lab

Guest and Episode Links Mark Harman https://www.linkedin.com/in/markredbook/ http://www.redbookproductions.co.uk office@redbookproductions.co.uk Books:Just Listen - Mark Goulston: https://amzn.to/2XSs8c7 Video Version of the Episode:https://youtu.be/Z0bhGdJzBC0 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Video is undeniably an important part of the Marketing function, with so much content being video based. In fact around 4.5 million videos are now viewed on YouTube alone – in just 60 seconds. So who better to talk us through all things video related than Mark Harman, the Video Producer for Red Books Production. Not only does Mark work from pre to post production, but, it's about working out how a videos can work for an individual and help to engage with their specific audience, on a regular basis using episodic content rather than one off p