Marketing Study Lab

Guest and Episode LinksRuthie Bowles https://defythestatusquo.comhttps://www.linkedin.com/in/ruthie-bowles/ ruthie@defythestatusquo.com ebook: The Business Owner's Guide to Content Marketing: https://defythestatusquo.com/resources/ @annaruthus: https://twitter.com/annaruthus @defythestatusquobiz: https://www.instagram.com/defythestatusquobiz/ Books:Start with Why – Simon Sinek: https://amzn.to/2zBDYM5 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Setting objectives and KPIs is something we’re going to get into later on. Why are they important and what is the difference? We also cover this topic with our guest, Ruthie Bowles.  Ruthie is a B2B Content Consultant - Owner of Defy the Status Quo who provides content marketing strategy and creation for B2B companies that want ‘better than your bog standard’, above average, mediocre content. As Ruthie de