Marketing Study Lab

Guest and Episode LinksLubna Forzley https://www.linkedin.com/in/lubnaforzley/ http://www.stories-co.nethttp://www.lubnaforzley.com TEDx Talk: https://youtu.be/2QO8sV7AiUY Books:Start with Why – Simon Sinek: https://amzn.to/327HV7t Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Porters 5 Forces is a classic Marketing tool for analyzing the competitive environment, which we’ll discuss later.  But first, let’s have a chat with Lubna Forzley - a TEDx speaker (link is in the show notes) who runs Stories, a boutique story-transformation consultancy, which helps leaders create stories worth sharing. On Lubna’s LinkedIn profile, she calls herself a ‘Corporate Supernanny’ and rightly so, as Lubna helps craft strategies that can be implemented, not ones that will end up going nowhere, which so often happens. But this isn’t all based on intuition as the strat