Marketing Study Lab

Guest and Episode LinksDr Geraint Evans http://www.drgoevans.comhttps://www.instagram.com/drgeraintevans/ https://twitter.com/DrGeraintEvans_ https://www.linkedin.com/in/drgeraintevans/ Books:The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2 Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)  Intro We’re continuing to look through the Marketing Mix, or 7P’s as they are more fondly know with a look at Place this week.  But first, let’s meet Dr Geraint Evans or G for short. G is an award-winning Interim Chief Marketing Officer, with a track record for delivering world-class commercial strategies, leveraging the full marketing mix, products, platforms and channels and has worked for the likes of Virgin Media and Odeon. G holds a PhD in Marketing and Entrepreneurship, a Masters in Marketing, and is a Fellow of The Chartered Institute of Marketing so w