Marketing Study Lab

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Over the coming weeks, not only do we have some amazing guests to chat with, but we’ll be taking a look at the Marketing Mix, more fondly known as the 7 P’s – Product, Price, Place, Promotion, Process, People and Physical Evidence. This week we start with product. But first we need to have a little chat with Branka Injac Misic. Branka Injac Misic is the CMO of GigSuper, a company that helps the self-employed manage their money. Sound boring? Well it’s Branka job to turn taxes into something we should all be excited about by looking after the community of customers that use GigSuper. All this while also running her own company – onetinytribe.com that offer prints, posters and artwork to inspire and promote adventure amongst mums and baby boys.   Takeaways - Streamlining a customers experience is hugely importan