Marketing Study Lab

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with the wonderful Janine Wood. Janine is a Senior Partner at Armadillo Consulting Group providing Communications and Strategic Management Consultancy where helping organisations capture their target audiences' attention with tailored, impactful content is the name of the game. For over 25 years Janine has worked in a variety of sectors right through from new and disruptive technology to packaging design and loves creating strategic plans and writing the content within them.   Takeaways - Creating content, content that matters needs to have some form of structure. The main points Janine raised for doing this through thought leadership are: - What is the overall strategy - Who is their target market and who do they want to be reading about them - Then what will resonate with this market, making it thought provoking - All this before you consider where this content nee