Marketing Study Lab

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari. Angela is a children's book author/ illustrator but also the creator and host of Story Spectacular, a twice-weekly children’s podcast featuring characters such as Nutty the Squirrel and FluffleStiltskin, but don't let this fool you. Behind all the imaginative and creative characters Angela is serious and passionate about what she produces for both parent and child.   Takeaways - What are the pain points of your audience? Can you help to solve them? Although Angela’s target audience is aged 2-5, from a parents perspective these pain points are at bath and bedtimes, so the stories told on story spectacular are aimed at these - How would you get feedback from an audience that struggles to talk, let alone type an email? Angela makes the most of her audience at live events to get feedback in real time allowing her to tweak stories and elements that may not be working. But from a paren