Marketing Study Lab

AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll do that later. Before we get all automated and these intro start to write themselves, let’s have a chat with Natalia Wiechowski a Personal Branding Expert, bilingual keynote speaker, LinkedIn Trainer and an Edutainer, so you know this is going to be a fascinating chat. Oh yeah, Nataila is also a Dr. of Philosophy, Social scientist and a certified digital marketing professional with experience in human behavior & social relationships. So basically she knows what I’m thinking at all times and I’m scared!!! Takeaways - People want to hear your story. A story that you can tell and that is trustworthy. Think about the brands you connect with, do you feel like you know them, are they more personable to you than others, relate to you a little more? Do they share the same messages in terms of how you lead your life? They probably do. And this is why you feel connected to them and ultimately make those purc