Marketing Study Lab

Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later. But first, my guest, Maiten Panella, a doctor of psychology with 15 years’ experience in supporting International organisations with branding, planning, consulting, communications and of course digital marketing. Takeaways - Local and international Marketing are majorly different, although they both revolve around the customer, the audience will always be different. Different strategies are required per country or even different parts of a country, depending on the different cultures, history, language and dialect. Speak the language of the customer. - Maiten says you need to consider the following when Marketing on an international scale: - Daily life of the customer – the way of living, thinking and day-to-day living - The different business practices in specific countries - Remembering the smaller stuff, particularly around legislation – take GDPR for example – important in the EU, not so in La