Marketing Study Lab

When entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’ll be covering it later. Before we get to all that, let’s talk to John Espirian, a freelance technical copywriter who has the nack to make the complex, simple. Not only that, but he shares a wealth of knowledge at every single touch point, just checkout his website – espirian.co.uk, which is jammed packed with guidance on a whole host of topics, not just copywriting, of which some of these topics and a link to the website can be found in the show notes, so you know John will be bringing the same level of knowledge from these to this eposide. Go check it out: espirian.co.uk   Takeaways I told you John was full of hints, tips, guidance and knowledge…. So how do you unpack all of this, hmmmmm. Here are my top takeaways from this chat: - John Espirian’s 5 fundamentals for starting as a copywriter are: - Find your niche and