Marketing Study Lab

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only talk to Kim, but also her colleague Andrea Scheerbaum (apologies about the pronunciation)! Andrea, who believes her English isn’t up to scratch, well Andrea, I can tell you now if this is poor English, I’m certainly no Englishman! Onto the serious side now and Andrea has had many jobs at Siemens including Global Employer Branding, but her passion firmly lies with PRIDE@siemens, but I won’t steal her thunder as we get to that later on in our chat after we’ve discussed global employer branding, encouraging graduates to participate in activities and how it is important to have a mixture of experience and the right qualifications.   Takeaways - Be curious as it opens doors. Quite simply, if you don't ask, you don't end up getting. Andrea started by trying to understand