Marketing Study Lab

We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design, which we started to do on the previous episode (episode 26). We left Gill discussing why no one cares if you are ‘number 1 in the marketplace’ or an ‘innovate company’, but they do care about how you are going to solve their problems!   Takeaways - Be careful of new trends and tools that can creep onto your website. Just because it’s new doesn't mean it is right for your audience. Moving parts can be a distraction for users and detract, rather than improve a user experience.  - It’s not a shame not to know, it’s a shame not to learn – what do you not understand. Any gaps in your marketing knowledge that you may need a little refresh on? Take baby steps, learn the rope and increase your skill set and knowledge. - Gill went into geek mode for us, describing the future of web design and although some of it may have gone over