Marketing Study Lab

I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect combo. I must point out though  , yet again my guest has stepped up to the plate and delivered so much value I’ve had to split this chat into two – so this is part 1 of 2!   Takeaways - I love a good analogy and hearing Gill discuss why copy is so important using a classic game (which for this Gill mentioned a train on a track, where as I would say the absolute classic – Lemmings! (not one for the younger generation that – but take a look at what I mean, link in the show notes). Once you’ve set something in motion it needs to guide people through a journey – which is what good copy does  - Gill describes tips as harmful as they are all encompassing, whereas she firmly believes that a system or strategy with specific tips included, is a more engaging way to produce copy for a target audience or niche within a marketplac