Going Deep With Aaron Watson

Nathan Martin is the founder and CEO of Deeplocal, a Pittsburgh-based marketing agency. The firm is comprised of creative engineers, hired by brands to build interactive experiences.    Since spinning Deeplocal out of an art and technology lab at Carnegie Mellon University in 2006, Nathan has become a leader of innovation and invention in advertising, creating custom solutions that are often the world's firsts.   In the last decade, Nathan has grown Deeplocal’s portfolio to include advertising work for some of the world’s biggest and most celebrated brands — including Google, Netflix, and Nike.   Prior to founding Deeplocal, Nathan was an originating member of a hactivist art group and the frontman of Creation is Crucifixion, a grindcore band.   In this conversation, you’ll hear Aaron & Nathan discuss how to build a talented team, what it took for Deeplocal to get off the ground, and how he explains the company to others.    Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens on