Plant Proof - Plant Based Nutrition & Inspirational Stories

In Episode #109, I sat down with Bruce Friedrich, lawyer and co-founder of the Good Food Institute, to talk about two solutions to current problems with our food system: plant-based meat and cultivated or ‘cell-based’ meat.   Bruce and I discussed what exactly is wrong with the current food system and how it affects human health, planetary health, and animal welfare (including specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies, and food security). We then talked about plant-based and cultivated meats, particularly bio-mimicking meat made using cells collected via biopsy. Bruce shared his knowledge on where these industries are currently, the projections for the future, the barriers to entry, when we can expect to see cell-based meat on the shelf, and how these types of products are likely to be perceived by customers.   (I apologise in advance for the slightly tinny audio from Bruce’s end in this episode – the recording software is a bit hit and miss compared to when you a