Wvu Marketing Communications Today

  Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat. Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes. In fact, according to Jay, email is only dead for those marketers who failed to adapt to the new realities. You’ll love Jay’s straightforward and energetic style as he tells us where email is headed. In this conversation, Jay also shares realistic and actionable tips for how we can immediately improve our email performance. Listen in for valuable secrets about subject lines, CTA buttons and EMOJIs, pulled from Jay’s informative website subjectline.com. Tip: This site uses AI to analyze, rewrite, and optimize over 15 million live examples. It’s a great resource for instant (and free) subject line testing. About our Guest: As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all siz