Plughitz Live Special Events (audio)

Stacksync: Simplifying enterprise system synchronization @ CES 2024

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Sinopsis

In today's fast-paced business world, effective customer relationship management (CRM) is crucial for companies to thrive. However, integrating CRM systems with databases and other enterprise systems has always been a complex and time-consuming process. Engineers and CRM consultants often have to rely on APIs and various tools, which not only cost a significant amount of money but also take months to integrate. This is where Stacksync comes in, offering a solution that simplifies and accelerates the CRM integration process.Real-time CRM integration made easyStacksync, founded by Ruben Burdin, provides real-time and two-way sync between enterprise systems and databases, specifically CRMs and databases. The main goal is to connect CRMs like Salesforce or HubSpot to databases, enabling engineers to manipulate and update data within the CRM without the need for API calls. This approach makes the integration process 90% faster and significantly more efficient.One of the most interesting use cases for Stacksync is