Wvu Marketing Communications Today

  We chatted with Faruk Heplevent in Hamburg, Germany, a creative leader in the exciting world of automotive marketing. Faruk joined us to discuss CGI-driven strategies in advertising and marketing.  Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive. These industries have taken the lead in this field, thanks to sizable budgets and a large amount of creativity.  But Faruk believes that now even marketers in SMB can try it out. CGI tools have become more approachable and less expensive thanks to software providers such as Adobe Substance 3D or Turbo Squid (owned by Getty Images). He suggests we use CGI to create digital twins and to rapidly prototype in product development. You may also be surprised to hear why Faruk encourages us to rediscover our 5-year-old selves. About our Guest: Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional phot