Wvu Marketing Communications Today

  Mark Robinson, author of "Black on Madison Avenue," opened our eyes to the problems and opportunities for minority professionals in the ad agency world.  Far from being change drivers for clients, agencies instead serve as mirrors on the world, he says.  Most agencies simply do not see value in hiring minority staffers.  Once inside, minority staffers are often invisible.  DEI initiatives are more talk than drivers of real change. At the same time, Mark says he gained enormous emotional and intellectual satisfaction from being in advertising, and he’s very proud of his work.  He advises professionals of color to enter the field, and do their best to fit in, while never losing sight of their authentic selves.  Tune in for a lively—and candid—conversation with Mark Robinson. About our Guest: Mark Robinson has spent the past 40+ years in advertising at some of the industry’s most prestigious agencies. Mark has been featured in Fortune magazine, The New York Times, The Wall Street Journal and Advertising Age.