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How To Sell When Nobody Knows You #431 If you're new to sales or if you’ve been in sales for awhile, you know the anxiety that comes with cold calling. Deep in the pit of your stomach you shudder at the idea of calling someone out of the blue. You look for marketing techniques that will motivate strangers to call you, but in the end, those things don’t work, do they. Sometimes the only way to get to the decision maker is to dial them up. Think how much easier it would be if you looked forward to outreach. Let’s investigate this idea of overcoming your fear of cold calling and doing what we can to overcome that fear.   How to Connect with Pat Helmers at Sales Babble Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com You can be yourself when selling. It’s all about helping others with their challenges