Wvu Marketing Communications Today

  Marketing communications and the rules and regulations that we marketers need to know are changing fast. To find a reliable and knowledgeable source to navigate the FTC, FCC and other sources of regulation can be tough, but we lucked out! Our guest, Melissa Steinman, put advertising and marketing regulation into such an interesting context, that we were fascinated and eager to learn more. Melissa is an advertising lawyer at Venable LLP and explains that regulation aims to ensure our communications are truthful, and neither deceptive nor misleading.  She also explained the sources of the complexity, including all the media options, the differing regions, and the vertical markets like pharma and supplements. Good thing she also supplied us with a variety of resources, like the very informative FTC website, industry blogs, and her law firm’s blog. ( She says that parts of the FTC website are actually funny!). Take a listen, and we are sure you will conclude that we marketers need to step up and familiarize ou