Atlanta Real Estate Forum Radio

Brett Forney, managing partner of Prim Properties, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. Forney discusses the build-to-rent (BTR) property management industry in this podcast segment. Forney’s strong background in real estate makes her and Prim Properties great resources. Growing up in east Tennessee, she shadowed her mother at her brokerage by attending open houses and visiting home builds from a young age. In high school, she worked as a maintenance technician for a rental property company and stayed on for 18 years. Prim Properties is a new property management company specifically focused on the build-to-rent sector. Traditional, apartment-style management was not an ideal solution for BTR properties, so Prim Properties adopted a new approach tailored to this growing sector. “It was birthed out of a desire to do something better,” said Forney. “A little more prim and proper way to manage BTR than the typical apartment approach.” At Prim Properties, comfort and c