Wvu Marketing Communications Today

  Did you know that small businesses can advertise profitably on the Super Bowl?  At a cost of $7 million for 30 seconds of airtime, the Super Bowl may seem out of reach and a poor investment for most of us marketers without deep pockets. But according to Statista, only the moon is bigger than the Super Bowl. The 2024 edition of the "big game" was watched by more than 123 million people, making it the second most-watched U.S. television broadcast ever, behind the Apollo 11 moon landing in 1969. In this episode, Josh Wilson, Senior Vice President of Marketing at Whitefish Credit Union, demystifies the Super Bowl advertising challenge and shares how to leverage and exploit regional advertising against national players. Josh has made financial services marketing not only effective but fun. Big news: His company won a Regional Emmy Award for their 2023 commercial series. Ever heard of Hooky Bobbin? Take a listen. Josh shares these three takeaways: Be authentic with your brand by using real people and real locati