Wvu Marketing Communications Today

  Looking for strategies and tips for success in the crowded field of podcast marketing?  Our guest E.B. Moss, an active podcaster and podcast marketing advisor, shares her experience and enthusiasm in this episode.  E.B. advises podcasters to begin with a clear understanding of our target audience, and what we are trying to accomplish.  From there, it’s a straight shot to identify key success metrics and develop strategies and tactics for content, production and promotion.  Listen in to learn why podcasting is such a popular medium, and hear about some of the exciting new tools on the horizon that will take the medium to even greater heights.  E.B. recommends Triton Digital for podcasting research, Sounds Profitable for advertising information, and Descript for voice editing and video dubbing. E.B. Moss shares these three takeaways: While an estimated 3 to 5 million podcasts are out there, only about 10 percent are active—a phenomenon amusingly called “podfade.” The most effective channel for promoting your