The Steve Harvey Morning Show
Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:36:16
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Sinopsis
Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies. Questions About the Company’s History and Legacy: Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years? How does social media on LinkedIn work? The Power of Marketing and Branding. What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market? Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth? What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and mar