Atlanta Real Estate Forum Radio

Erik Martinez, executive VP and co-owner of Blue Tangerine joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Martinez discusses real estate e-commerce and everything home builders should know to be successful in a technology-driven world. How does e-commerce work in the real estate sector? Martinez explains that there are two objectives to consider: branding and accessibility. Home builders invest in websites with tight branding and stunning imagery because it draws home shoppers in. However, many shoppers seek easy-access information that can be seen from the homepage. Blue Tangerine assists home builders by transforming their sites with quick, easy links that connect buyers with the necessary information to take further steps toward purchasing a home. “I need to know: ‘Do you build where I want to buy?’, ‘Do you have a price point that's in my budget?’ and ‘Do you have a style that resonates with me?” said Martinez. “And if I could address those three