Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In the latest episode of Paper Napkin Wisdom, Govindh Jayaraman sits down with Diego Osorio, CEO of Lobos 1707 Tequila. Diego shares the remarkable journey of transforming a passion for storytelling and heritage into a successful tequila brand. With his unique background and innovative approach, Diego has made a significant impact in the spirits industry, infusing Lobos 1707 with a rich cultural legacy and a modern entrepreneurial spirit. Diego Osorio’s Vision for Lobos 1707 Tequila From its inception, Lobos 1707 has been more than just a tequila brand. It represents the art of craftsmanship, the pride of heritage, and the power of community. Diego Osorio, driven by a vision to honor his family’s heritage, has turned Lobos 1707 into a global brand that stands for authenticity and quality. Diego's journey began with a deep appreciation for storytelling and a desire to share his family's traditions. He quickly realized that the tequila industry was the perfect platform to combine these passions. Lobos 1707 i