Atlanta Real Estate Forum Radio

Kimberly Mackey, sales and marketing management consultant and trainer at New Homes Solutions Consulting, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Mackey discusses working with home builders, Realtors and brokers across the country to develop better procedures and practices that translate into predictable cash flow. New Homes Solutions Consulting primarily offers sales and marketing management consulting services to home builders. One of the most important aspects of new home sales is lead generation. Builders and other real estate professionals must generate leads and establish contacts to sell homes. The four goals of lead generation include getting appointments for business, obtaining referrals, building relationships for future business and establishing a repertoire. “Lead generation is like bathing. Hopefully, you do it early and often, and you’ve got to do it every day,” said Mackey. “If you do it every day over time, then you are going t