Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In episode 182 of Paper Napkin Wisdom, we continue our insightful conversation with Diego Osorio, CEO of Lobos 1707 Tequila. This episode builds upon part one (episode 181), where Diego shared how he’s defied expectations to bring his passion for innovation and authenticity to the spirits industry. In part two, Diego deepens the discussion on legacy, leadership, and the importance of staying true to one's values while continuously pushing boundaries. Diego’s journey is not one of straightforward success. As he describes it, his path from actor to CEO of a groundbreaking tequila brand is one marked by challenges, creative risks, and a fierce commitment to his vision. “An actor from Spain is not supposed to put Sherry in Tequila,” Diego remarks, highlighting the unconventional nature of his brand’s origin. Yet, it is this defiance of traditional norms that has become the cornerstone of Lobos 1707’s identity. One of the most remarkable aspects of Diego’s leadership is his respect for tradition, combined with a