Wvu Marketing Communications Today

What can marketers learn from entrepreneurs? Plenty. According to Darpan Munjal, serial entrepreneur and successful founder of the naming platform Atom.com, the principles of entrepreneurship—resilience, curiosity, and “roll up your sleeves and try something” — are of immediate use to marketers everywhere. Other principles he shared with us in this episode: Do lots of testing. Choose metrics that have real business value. Find employees who think like entrepreneurs. And our favorite: Hire marketers who “get tech,” and tech people who “get marketing.” Listen through to the end for his answer to where entrepreneurial marketing is headed: It’s AI, of course, but with careful guardrails around maintaining authenticity and delivering a human touch. Brilliant. Darpan shares these three takeaways: Marketing requires a balance of creativity (for new ideas) and discipline (for execution), and so does entrepreneurship. Make sure you are clear about the problem your product/company is trying to solve and its distincti