Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In episode 195 of Paper Napkin Wisdom, Govindh Jayaraman welcomes Richard Walton, founder of Outsell Sales, to discuss a profound shift in B2B sales. Walton, joining from South Africa, shares his perspective on why sales professionals should “Go back to the ’80s to sell better.” This throwback isn’t about nostalgia; it’s about reconnecting with the essence of human relationships that used to define sales success.  Walton’s core message is that the digital-first, hyper-automated strategies common today often overlook the value of personal, face-to-face interactions. In his view, building trust and credibility with high-ticket B2B clients requires more than emails and LinkedIn messages; it requires taking the time to meet people, listen genuinely, and show up with a sincere desire to understand their challenges.  Revisiting the “Shoe Leather” Strategy  One of Walton’s main points is that sales in the digital age has lost its personal touch. “The competitive advantage that every single person can have i