Marketing Secrets

A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn’t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble. In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in