Saas Sessions With Sunil

In this episode, we dive into the evolving landscape of B2B SaaS attribution with Deepinder Dhingra, Founder and CEO of RevSure.ai. DD shares insights from his 20+ years in enterprise software, analytics, and AI, unpacking how SaaS companies can harness AI-driven attribution to improve GTM strategies. He explores the challenges of attribution complexity, the role of AI in unifying data, and actionable frameworks for building an effective attribution model. DD also shares his thoughts on the future of AI in SaaS and key misconceptions about being a founder in this space.Key Takeaways:1. The Evolution of Attribution in SaaS- Past GTM motions: Outbound, focused on sales-driven efforts.- Present complexity: Consumerization of GTM with multiple teams (marketing, SDR, BDR, sales).- Challenge: Fragmented data across tools requires a robust attribution strategy.2. AI’s Role in Attribution- Data Harmonization: AI connects data from CRMs, marketing automation, ABM tools, and offline channels.- Revenue Graphs: Building