Visionary Life - Career| Inspired Living | Entrepreneurship

Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:The Importance of NamingYour brand name shouldn’t look like someone got drunk and played scrabbleWhy is naming a brand importantChoosing a name that incorporates surprise, entertaining elements