Frost*collective

We’re kicking off the new year by hearing from two internationally acclaimed experts in data-driven cross-sector insights and global market intelligence. We hope the takeaways from this conversation helps set you up for a dynamic 2025. When you’ve been in business together for 25 years, and life partners for 30, parameters are important. Almost as important as knowing the right parameters to put into your AI tool to get a reliable result. Martin Raymond and Chris Sanderson are expert at both. As the founders of The Future Laboratory, they help brands and businesses around the world succeed by spotting the deviancy happening in culture before anyone else does. They’re both innately curious about the world around them, and about people. Their foresight presentations are legendary for anyone interested in being at the bleeding edge of trends. A journalist and creative director by trade, they founded the editorial platform for future trends in 2000. Just the two of them, and their dog. Fast forw