Marketing Today With Alan Hart

447: Measuring Your Marketing Impact with Andrew Bennett, CMO of Conga

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Sinopsis

Andrew Bennett is the CMO at Conga, a revenue lifecycle management company. After graduating from Dartmouth College with a bachelor's degree in computer science, he began his career in tech at Onyx Software, where he led professional services for nine years. He later pursued his entrepreneurial aspirations by running a successful fly-fishing lodge business for almost a decade. Returning to the tech sector, Andrew joined Smartsheet, where he built the company’s digital marketing and demand generation capabilities, led commercial sales, and ultimately served as CMO for his last three years, during which Smartsheet achieved over $1 billion in ARR. Six months ago, he joined Conga, where he now focuses on enhancing the company’s global brand and driving demand for its offerings.Conga is a revenue lifecycle management company offering solutions across three main pillars: contract lifecycle management, document automation, and configure, price, and quote (CPQ). What sets Conga apart is its unified platform, where al